From Newsgroup: alt.beer

Jon Taffer of �Bar Rescue� said the boycott of Bud Light over its partnership with trans activist Dylan Mulvaney, a man who identifies as a woman, is �forever,� noting that customers felt the brand has �slapped them in the face.�

During the Paramount host�s appearance Monday on Fox Business, host Stuart Varney said he�s surprised that the boycott against the beer brand �has
lasted so long� � while Taffer said he wasn�t at all.

�Beer brands and people�s connection to their beer is an identifier of your personality, it�s a personal thing, almost emotional,� the American entrepreneur said. �People connect with these brands very heavily and in
their view the brand slapped them in the face.�

Jon Taffer joined us today to talk Bud Light!He also says small
businesses should look to the government for support.

Taffer says BILLIONS are being left on the table!
pic.twitter.com/5QUtMdzhUk

� Varney & Co. (@Varneyco) June 19, 2023

�It�s almost like a spouse disappointing you in some way,� he added. �It�s emotional. Stores have reduced shelf space for the brand, Stuart.
Distributors have a reduced warehouse space. They�ve reduced order numbers.�

�This is not disappearing any time soon,� Taffer continued, noting all the �distribution mechanisms around Bud Light have all been reduced to adjust to current levels. It�s forever.�

Taffer, who�s best known for his TV show rescuing struggling bars, was asked his advice on how Anheuser-Busch could possibly rescue itself from the
boycott and falling market shares.

�I think that they need to go back to being a great American brand,� the TV host said. �And I think they need to stand for American values, which is what they did all these years.�

Taffer said that at the end of prohibition, it was Budweiser�s famed clydesdale horses that delivered the first keg to the White House, and said that he thinks �they need to go back to those kind of roots.�

On Friday, Anheuser-Busch released a statement in response to the backlash against its Bud Light brand and said that it hears the customer � but did not offer an apology.

�Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you�ve always loved about our brand � that it�s easy
to drink and easy to enjoy,� Anheuser-Busch CEO Brendan Whitworth said. �As
we move forward, we will focus on what we do best � brewing great beer and earning our place in moments that matter to you.�

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Let's go Brandon!

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