Apple is now for Zoomers - after announcing the MacBook Neo for students,the company completely relaunched its TikTok account.
From
mummycullen@
[email protected] (MummyChunk) to
comp.sys.mac.advocacy on Sat Mar 7 12:50:41 2026
From Newsgroup: comp.sys.mac.advocacy
The account deleted old videos and started posting typical Zoomer (GEN Z) content: memes and absurd short videos.
The format is the same as that of brands like KFC, etc: quick jokes, strange montages, and a deliberately meme-style. And, judging by the views, the strategy is working: the videos are gathering millions of views.
The irony is that this is being done by Apple, which has always promoted minimalism and an ideal style. But the essence is simple: today a student buys an inexpensive MacBook, and tomorrow they become a loyal customer for years.
--- Synchronet 3.21d-Linux NewsLink 1.2